The recent decade has brought with it a flurry of new technological modes for social and economic interaction. However, it has also sparked a quickly growing debate, particularly in the United States, regarding how legislators and corporations should properly define boundaries of privacy and access of personal information. Implicit in these discussion are sociocultural norms about personhood. How do we quantify a legal state of "personhood" online in the era of big data? How do we properly determine the different contexts for the variable thresholds of sharing information? How do the attitudes and policies of corporations shape the identification and treatment of individuals that use their services? My research question focuses on answering these questions and more, and I aim to analyze case studies of data collection practices by U.S. corporations and government against a rich theoretical lens and other case studies from European countries.